Why Search Engine Marketing Campaigns Fail
A low quality experience might result from one or more of the following
- a site with ads as the most prominently featured or most dominant element of the page,
- a landing page that redirects the user to another site,
- pop ups
- telling you about a completely different deal
- asking if you’re sure you want to leave
- asking are you sure you’re sure
- telling you that maybe you want to talk to someone instead
- offering you one last discount
- a page where you can’t actually make a purchase, and
- a page that doesn’t have the offer of free shipping (not present, expired, or places unexpected restrictions on it).
@bingads @bingbusiness
