I wrote this (note how it says Kalli Meisler in it)
Pinterest is not just the latest fad or phenomenon… it is a marvel of ingenuity that now rivals Twitter in its reach and social media impact and has leapfrogged into the top 3 Social Media platforms in record time! Use that power for yourself.
Some of my friends are reporting they are getting more customers / clients using Pinterest than all other social media combined. (Yes, really.)
In many ways, it is even more powerful because the ability to integrate ecommerce into all the ‘pins’ and postings is exceptional.
What does that mean for you? It means you have a fantastic new weapon in your social media arsenal… if you use it correctly.
This complimentary webinar is being offered by Melanie Duncan
and Carl White. Check it out here: http://gogowebinar.com/5302012SM.php
Melanie is a recognized Pinterest expert and Carl is a world-class expert on monetization. Between the two of them, you will learn everything you need to know in order to maximize your presence on Pinterest, and actually get customers!
Here Is Your Full Pass To The Free Pinterest Training : http://gogowebinar.com/5302012SM.php
The GoToWebinar platform limits access is to first 1,000 attendees (and this is going out to 377,664 members of our group) so DO register now!
They will record the sessions, which will only be available to those who register, whether you can attend or not. Don’t hesitate, sign up now here:
Join “How To Get More Clients Using Pinterest” Here: http://gogowebinar.com/5302012SM.php
Here’s to your success,
Moderator and Publisher
PS. As a social media marketing expert, your current and future clients will expect you to know this.You are either on the front edge of where things are going, or on the back edge with the stragglers who are struggling.
See you on the front edge!
Here Is Your Private Pass To Attend Pinterest Training: http://gogowebinar.com/5302012SM.php
(thought you should know, I cry for Fiona at my desk like she does out the window…)
I said this on Wednesday- to my boss. The only men I know using Pinterest are either men in marketing, or men trying to market themselves to other men.
:) Finally, a real social media site for WOMEN. I love it. Even Smarterer is talking about the platforms inability to capture men…
I talk a lot about the need to do a better job of integrating social media into the world of higher education. That’s why when my my alma mater asked me to speak at their annual Communication Week this year, I jumped at the opportunity (well, that and I was able to take my daughter to see her grandparents for the weekend). Because these students are already learning the basics of social media in their core communication classes, I didn’t want to do yet another Social Media 101 type presentation. Instead, I wanted to help them understand that even though they may learn what Twitter is, how to use it, and some case studies, there’s nothing like doing it in the real world. That’s why I gave a presentation last Friday titled “The 7 Things About Social Media That You’re Not Going to Learn in College.”
Here’s the presentation I gave, with the key takeaways below:7 things presentation 4.1.11 slideshare View more presentations from Steve Radick.
1. I am not an audience, a public, a viewer, a demographic or a user – I am an actual PERSON with a VOICE
Throw out what you learned in Mass Communications 101 and instead focus on what you learned in Human Communications or Interpersonal Communications. You’re better off knowing and understanding the fundamental principles behind communicating with someone face-to-face than trying to replicate the influence that the War of the Worlds broadcast had on the Ameri…. The megaphone approach doesn’t work when everyone has a megaphone. Learn to interact with actual human beings instead of nameless audiences and users.
2. I don’t care how many friends, followers, likes, or blog comments you have
I really don’t, not when anyone can go and game the system by buying thousands of Twitter followers or Facebook fans. Whether you have 100 or 10,000 followers is irrelevant to me. I want to know that you’ve at least tried to use Twitter/Facebook/blogs/Foursquare for a purpose other than getting more people at your Edward Forty-hands parties. Having demonstrated social media experience on your resume is great, but not because I care about the numbers, but because it shows me that you’re willing and able to try something new. It shows me you’re willing to take a risk and follow through. So don’t tell me that you have 10,000 Facebook likes, tell me how you used Facebook to increase the donations to a local animal shelter. Using social media in a professional context is hard, especially if you’re not learning it in class. I understand that – that’s why I care more about the effort than the numbers.
3. “Social Media” is not a career option
The New Media Director is just a means to an end. Sure, there’s lots of demand now, but what happens when social media is no longer the new hot thing? You can’t JUST be a social media specialist. That’s a short-term role, much like the “email consultants” that sprouted up 15 years ago. I always tell people that I’m not a social media consultant – I’m a communications consultant who knows how to use social media.
4. Some people just aren’t cut out for the job
Not everyone has the personality or interpersonal communications sk… to take full advantage of the full potential of social media. Are you comfortable introducing yourself to new people? Telling someone you really liked their work? Building a relationship with someone without having an ulterior motive? Disagreeing with someone in a very public way without offending them? Knowing how to apologize? Comfortable with having every aspect of your professional life available for public criticism? It takes a special kind of self-confidence and self-awareness to be really good at using social media to effect some sort of impact. I can teach someone how to tweet, but it’s much more difficult to teach someone how to really enjoy getting to know other people.
5. Your innovative, awesome, ground-breaking, and cutting edge ideas aren’t as innovative, awesome, ground-breaking, and cutting edge as you think
Most of corporate America has VERY little knowledge of social media for business purposes, so by simply proposing that you use Twitter as part of your marketing plan during your internship, you may end up becoming THE social media subject matter expert. Here’s a news flash – you’re not. Senior leadership, your boss, your peers – they may very well start referring to you as a guru, ninja, SME, etc. but just because you know the basics doesn’t mean you’re an expert. In his book Outliers, Malcom Gladwell defines an “Expert” as someone with ten years or 10,000 hours of experience. Twitter just turned five years old. You do the math. You MUST continue to learn, to network, to read, to listen because that’s the only way you’re going to keep up.
6. You’re always on and everything is public
Your day will not end just because it’s 5:00 PM. That picture of you doing bodyshots off that waitress? Your boss, your clients, your peers – assume they’ll all see it. It doesn’t matter that it’s up there on your “personal” account or because it happened while you were on vacation. Your online life is your online life, both professional and personal. Your name and face will be freely available to everyone online – are you comfortable with a client recognizing you at the bar on Saturday night?
7. You’re going to come across a lot of jerks – don’t be one of them
Ever meet someone and the first thing they do is tell you all about how they graduated magna cum laude from Harvard or Yale? Or, they throw around their job title? Or, how much money they have? Or how they’ve got this great idea you have to invest in? Maybe you have a friend who never has money and needs you to spot him when you guys go out? How about that guy who always seems to have an ulterior motive – he always needs a favor, some money, a ride, a recommendation? Do you LIKE being around them? Do you WANT to do them any favors? You can’t hide anymore – you can’t lie, you can’t be a jerk. People talk….about you, about your work, about how you talk about them. Everyone is connected – that guy whose blog post you stole last week? He’s probably in a Facebook group with your client, and guess who’s going to see him complaining about you?
Ultimately though, none of this matters because you’re not going to have a choice. While the tools that we talk about will change over time, the kinds of communication that social media enables isn’t going away. As communications students, you can either start learning about social media now and be a forward-thinker or be forced to learn it later on the job where you’re expected to know it already.
The BBC reported that as of of MARCH 1st (yesterday isn’t that long ago), the Advertising Standards Authority (ASA) has the ability to sanction UK hosted websites that market opportunities and services illegally.
- Sites built off of the “Craigslist listing” format offering adult entertainment, massages or pain management services will be targeted.
- Social media sites that are .co.uk domains, not .com’s, will have to filter the media feeds and watch their walls/postings. No longer is there protected consumer to buyer dialogue through micro-chats in the UK.
- The ASA has the right to scrutinize every blog feed that puts information onto all UK websites, and determine if this is proper business practice. If small blogs approach larger businesses for backlinks, and one of the blogs backlinks is connected to a site that is not up to ASA standards…connectivity means collusion?
A 10% growth of the marketing and logistics department at the Advertising Standards Authority means that the PR and Marketing sector in EUROPE is realizing that Social Media is a MAJOR issue in society, and needs to be regulated.
And as Europe goes…